Meet Our Exhibitors: National Film Board

Every time we get behind the wheel, we make decisions with life and death implications. Brake or swerve? Quick! Decide! Today we look at the Canadian National Film Board, and one of their demos, Cardboard Crash, a virtual reality (VR) experience that explores whether we’re ready to hand over ethically fraught decisions to artificial intelligence (AI).

In Cardboard Crash, users take the place of a self driving car, forcing them to make a difficult ethical choice when confronted with an imminent collision. There is plenty of data, but no easy answer. 

Cardboard Crash was among 30 immersive multimedia experiences that were chosen to be a part of the New Frontier Program at the 2016 Sundance Festival. Learn more.  

ABOUT THE NATIONAL FILM BOARD

The National Film Board of Canada (NFB) is the nation’s public producer of artistic, inventive and socially relevant audiovisual content. For over 70 years our mandate has been to engage Canadians and the world through the production of stories and media that reflect our country and culture. Our bold and distinctive social issue documentaries, auteur animation and innovative digital content provide the world with unique Canadian perspectives and points of view.

Since the NFB's founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. Learn more. 

Get your CVR tickets and be sure to try the thought-provoking, Cardboard Crash!